Community Input Needed
Over the past two years, the City of Perrysburg has been undergoing an internal re-brand. Perrysburg is a community rich in history, but it’s also a vibrant, economically diverse and thriving community. We are ever evolving, and while it’s important to maintain our historical character, it’s equally important to keep up with the modern world. We want to engage today’s ever-changing and diverse audience groups within Perrysburg.
The goal of this “re-brand” is to provide a consistent aesthetic (look and feel) across all departments and divisions, strengthen Perrysburg’s visual identity, reputation, and prominence, all while maintaining the City’s rich historical heritage and remaining inclusive to the growing diversity of the community.
At its current state, the re-brand has included the following updates: a new logo (separate from the City Seal) that represents the City’s core values, new typography, an established color palette, and clear branding guidelines for use internally and externally.
To date, the City has held discussions with City Council members and created an internal branding committee, made up of employees from every department and division. The next phase in the re-brand is to possibly update the City Seal with a better representation of Commodore Oliver Hazard Perry (image at top of page). In all of the discussions with City Council members and employees, it has been very apparent that keeping Oliver Hazard Perry and the nautical aspects associated with the river are crucial in updating the City Seal. The goal of updating the Seal would be to only enhance the Commodore and Perrysburg’s history.
The City has been working with local graphic designer, Melissa Wehrman Designs, a nationally acclaimed, yet local graphic designer on this re-brand. When choosing a design firm it was incredibly important the City choose someone who is familiar and passionate about Perrysburg and our history.
The City needs the community’s input to move forward with the re-brand. The City has created a short survey with questions about what you would like to see represented in our City Seal.
The City Seal will be used to represent legal verification or validation on documents. These include, but are not limited to: all certificates required by law, as outlined in the City’s Branding Guide, or by ordinance of the City. The City Logo, in comparison, will be used to represent the Perrysburg community as a whole and communicate information through social media, the City website, marketing materials, press releases and media alerts.
Thank you in advance for taking the time to provide your feedback. We appreciate your feedback and time. Your input greatly matters to us!
The survey is available until Friday, June 18 at 4:00 p.m.
Click here to take the short, ten minute survey.